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You want more than booze and beer… and Corona wants to make sure you are getting that. Constellation Brands, the maker of Corona, is dropping $4 billion to increase its stake in Canopy Growth, a marijuana company. Their stake increased from 10% to 38%, and they still have the option to purchase a controlling share of over 50%.

Good news for Canopy… because this news sent shares upward by 25%. And yes, this is a legit company listed on the New York Stock Exchange – not just a guy that grows in his backyard shed. However, shares of Constellation Brands were down 6% following the announcement. Nevertheless, Constellation CEO Rob Sands sees this deal as possibly the company’s “most significant growth opportunity” over the next decade (pun intended?).

Not just for smoking… and Constellation will be looking to launch cannabis-based alcoholic beverages. Canopy Growth CEO Bruce Linton envisions cannabis, no-calorie drinks that can fight depression – so a drink that makes you skinny and happy. Regardless, it is widely anticipated that marijuana will eventually be legalized in the United States. With this expectation, Constellation and Canopy will be getting to work now to fuel our bad habits later..

Tiffany’s is changing things up… and spending millions to renovate its flagship store in New York City. The purpose of this renovation is to appeal to the younger crowd of customers – mostly millennials. Getting millennials in the door is essential, of course, because many of them are at the age where people get married and can sorta, kinda, but not really, afford an engagement ring from Tiffany.

You can also have breakfast at Tiffany’s… because last year, the company opened up the Blue Box Café. The restaurant is on the fourth floor of the 10-story flagship store. The café has been a big hit – and probably elicits at least one IG post per visit.

Fitting in with the youngins… is working for Tiffany and the company’s stock is up 25% this year. Investors are enjoying the renovations, restaurant, and endorsements by young stars like A$AP Ferg. However, we’ll have to wait until 2021 for the flagship store to be ready – but the anticipation is killing us!

Now that they’re doing online groceries… Kroger wants to be in China’s online grocery market, too. The company will start by selling its Simple Truth-brand products on Alibaba’s Tmall Global site. FYI, Tmall is Alibaba’s e-commerce platform for foreign brands. And yes, I said ‘FYI’ like a smug douchebag – but I promise, I didn’t know what Tmall was either.

Expanding is excellent for Kroger… because now, not only is Kroger expanding their online presence, they will also be going overseas for the first time.  Thanks to technology, companies like Kroger no longer need a physical presence to have a presence in China or any other coveted markets. Expanding to a new market should better allow them to compete with the likes of Amazon and Walmart in the never-ending war of online groceries.

Joining forces with Alibaba… gives Kroger access to China’s massive markets. However, Kroger is not the first to get this idea – we have seen companies like Starbucks and Walmart do similar things. It looks like North America is old news…just kidding, we are still a huge deal to everyone who is anyone (am I right!?).